After swiping an average of 3 short videos, an advertisement will appear. Most of these advertisements are crudely made, with exaggerated acting skills, and even use beauties to play edge balls to guide the download of software or the purchase of goods. Most of them have plots and even share actors of the same appearance. It is hard to imagine that for only 800 yuan, you can buy a short video customized by the director, screenwriter, and camera team.
According to data, as of December 2020, the number of short video users in my country reached 873 million, accounting for 88.3% of the total netizens. The huge user scale has also made the short video platform a favorite for advertisers. Behind this is an assembly-line video shooting industry chain. This microscopic story tells a group of short video advertising video practitioners, among them: Some people are short video directors, who shoot short video advertisements from all over the country in batches, with an annual income of more than 500,000, and job title email list buy a house in Wuhan. Some people graduated from Communication University of China majoring in screenwriting, but eventually became screenwriters for a short video production company, writing up to 15 scripts a day, most of which were left as "earth-flavored videos". Some people graduated from 985 University with a major in management, but could not find a suitable job, and finally transformed into a short video celebrity, playing various roles in different short video advertisements,
just for the shooting fee of 500 yuan a piece. Others are responsible for media work in short video advertising companies, and they are well versed in the strategies of various platforms. By studying algorithms, they can deliver these advertisements to users as much as possible. In this industry chain, the cost of content is the lowest, plagiarism has become the norm, and traffic is the only criterion for evaluating video effects. No one cares who is watching the video, and no one cares how these ads end up. Here is the real story about them. 1. How wild is the 30-second "earth-flavored video ad"? "The daily interest rate is as low as 1.4 yuan, the maximum loan is 200,000 yuan, and the fastest 5 minutes to the account"; "My ex-girlfriend/ex-boyfriend/cousin who has worked in XXX for ten years