Starting January 22, 2020, web pages in a featured snippet position will no longer be repeated in normal Page 1 organic search results. On Twitter, Google's Danny Sullivan made the announcement: “If a web page listing is elevated to Fax List featured snippet position, we no longer repeat the listing in search results. This declutters the results and helps users locate relevant information more easily. Featured snippets count as one of the ten front page listings we show. featured snippet update tweets.
The update caused a stir in the SEO community, as featured snippets were previously referred to as position zero – the ultimate way to snatch Fax List clicks from the top results of a SERP while maintaining a page result. However , the new update says that if your website is featured, it will technically rank in position 1 and your original listing will no longer appear on the first page of results. Google has called evidence of the removal of duplicate URLs from SERPs containing featured snippets “deduplication.”
According to Moz's Peter Meyers, web pages in featured snippet positions saw their regular organic results moved back to the top of page 2. However, Danny Sullivan tweeted later than the page 2 appearance, and again less at the top, is not guaranteed if your page is also in a snippet. No guarantee of a page 2 ranking has made many SEOs and Fax List marketers wonder if getting snippets is worth it and will be so coveted after this update. What are featured snippets? In case you don't already know, featured snippets are information pulled from targeted pages. When Google wants to answer a question directly, it tries to find the correct answer in the index. This Q&A scenario creates a particular class of organic search results where Google chooses a page to represent the correct answer from a small drop-down list at the top of the SERPs.