In a period of economic downturn, competing products are uneven, homogenization is serious, and competition is crazy. The Qatar Phone Number List market performance of enterprises is all about marketing internal strength. Generally speaking, corporate marketing is faced with many pain points such as precise positioning, opening the Qatar Phone Number List funnel, traffic conversion, channel management, and product-efficiency integration. But through event marketing, it may be able to open up new ideas for you to solve marketing pain points. How to solve corporate marketing pain points through event marketing?
Why is it said that all marketing actions are "creating events"? How to create a phenomenal event marketing? What precautions? This article may be able to inspire you. Three major pain points, can "events" be used to solve them? The Qatar Phone Number List problem of marketing effect has always been a problem for enterprises. On the whole, enterprises generally face three major pain points in marketing planning and execution: 1. The product-efficiency problem that has been difficult to balance Brand influence and sales efficiency are separated from each other, and they are disconnected from each other in the implementation process, resulting in the embarrassment of paying attention to one thing and losing the other. In particular, brand influence is often attributed to the marketing department, and sales are often handled by the sales department, which inevitably leads to differences in department goals and internal marketing friction. 2. Various Qatar Phone Number List marketing actions are isolated from each other, and it is difficult to form synergy between marketing activities To deepen the user's brand perception, it is impossible to directly give up and give up the opportunity to speak. It is impossible to find a centralized external marketing output point, so that each marketing action can go its own way, or even consume each other, resulting in a decrease in the overall marketing efficiency. 3.
In the management of online and offline marketing channels, it is difficult to unify the interests between enterprises and dealers The two are Qatar Phone Number List often unable to focus on synergy in marketing actions, and it is difficult to manage multiple marketing channels in a unified manner. These three major problems plague almost every large enterprise. To fundamentally solve these pain points, it is often necessary to break down the Qatar Phone Number List management logic and model, and even the organizational structure. But if we look at it from a marketing point of view, we will find that an excellent event marketing may be able to coordinate these pain points and problems, and it can become a link to ease the marketing pain points of these Qatar Phone Number List enterprises. Below we explain with an example. Case: Use a press conference to solve four problems For car companies, the launch of a new car has become a standard set of marketing actions for the promotion of new cars.