If you're asking "what is a page title in SEO?" and wondering how it can work for you, you're not alone.
Whether you write your page title first or save the best for last, your business relies on the impact of a great headline.
After all, over 50% of shoppers use Google to discover or find new brands. If they’re researching online, your audience is scanning to find what they’re looking Cork Ladies Bicycles Zone for. So, let’s talk about how page titles impact SEO.
Free Guide: How to Run a Technical SEO Audit
Many experts say that the page title is an important on-page factor for SEO. But which page title are they talking about?
In this post, we'll cover:
What Is a Page Title in SEO?
Why Are Page Titles Important for SEO?
Page Title SEO Examples
How to Create SEO Page Titles That Stand Out
What Is a Page Title in SEO?
While some sources use the terms page title and title tag interchangeably, page title can also be used to describe the H1 on a website page. The title tag and page title may be the same but not always.
Before we dig into the details, let's talk about the terms we’re using.
A title tag is what's going to show up in the browser tab and (most likely) the search engine results pages (SERPs).
Title tag example: HubSpot, “What is a Marketing Plan & How to Write One [+Examples]
If your main goal is improving your click-through rate (CTR), this is a great resource to learn more about optimizing your title tags.
H1 is an HTML heading, and it's usually the largest and most important heading on a web page. The page title appears on the page itself and is often denoted using H1 style coding.
H1 example, HubSpot, Page view of “What is a Marketing Plan & How to Write One [+Examples]”
So, a page title could refer to either the title tag or the H1, depending on where you publish your website content. Other phrases that you may see instead of “page title” include:
Browser title
SEO title
Blog title
This can be confusing. If you’re new to search engine optimization, it’s probably part of the reason why you're asking about page titles in SEO.
For clarity, in this article we’ll use "page title" to talk about H1s, and "title tag" when talking about the title in the SERPs.
As you keep reading, keep in mind that what you call the page title is less important than what it can do.
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