Present and future of B2B marketing automation in figures By David Tomas , published on April 24, 2020 More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to execute, manage, automate, and monitor your campaigns across multiple channels. In this article we are going to take a quick look at the reality of marketing automation by looking at some key figures to understand its present and future, taken from the study B2B Marketing Automation Platforms: A Marketer's Guide . Let us begin! Do you want to better understand Marketing Automation and its benefits? Click here and download the video that will help you automate your marketing and inbound marketing actions. Present and future of B2B marketing automation in figures 5 key figures on marketing automation 1) Investment in marketing technology increased from 22% of the marketing budget in 2017-18 to 29% in 2018-19 The global marketing budget remained stable compared to the previous year (11.2% of company revenues). However.
The heading for marketing technology Real Estate Photo Editing did experience a significant increase and was expected to continue to increase in the following years. The obvious conclusion is that B2B marketers recognize the importance of marketing automation and are willing to bet on it. Source: Artech Today, B2B Marketing Automation Platforms Present and future of B2B marketing automation in figures By David Tomas , published on April 24, 2020 More than a trend, marketing automation is already an inescapable reality. For B2B marketers, having a marketing automation platform allows you to execute, manage, automate, and monitor your campaigns across multiple channels. In this article we are going to take a quick look at the reality of marketing automation by looking at some key figures to understand its present and future, taken from the study B2B Marketing Automation Platforms.
A Marketer's Guide . Let us begin! Do you want to better understand Marketing Automation and its benefits? Click here and download the video that will help you automate your marketing and inbound marketing actions. Present and future of B2B marketing automation in figures 5 key figures on marketing automation 1) Investment in marketing technology increased from 22% of the marketing budget in 2017-18 to 29% in 2018-19 The global marketing budget remained stable compared to the previous year (11.2% of company revenues). However, the heading for marketing technology did experience a significant increase and was expected to continue to increase in the following years. The obvious conclusion is that B2B marketers recognize the importance of marketing automation and are willing to bet on it. Source: Artech Today, B2B Marketing Automation Platforms: A Marketer 's Guide .