Hello and welcome to the latest edition of News You Can Use, where we break down the most important business, marketing and tech industry news. It's important to follow the news, no matter what industry you're in. By staying on top of the news, you will be well placed to employee contact list capitalize on emerging trends and manage the twists and turns that occur in the market. So with that in mind, let's get down to business. 1) Google rebrands ad service, ditching AdWords and DoubleClick (Reuters) Google has announced the biggest rebranding of its advertising services, with the company planning to employee contact list retire its AdWords and DoubleClick platforms.
The two services will be streamlined and combined into a single platform, dubbed Google Ads. The company also plans to roll out the Google Marketing Platform analytics suite, which will eventually replace Google Analytics. Although Google is committed to employee contact list keeping its core advertising features unchanged, including pricing, many ad professionals and commentators have expressed dismay. For these critics, this is the latest example of Google unilaterally imposing changes with little or no advance warning to employee contact list their user base. Brian Wieser, senior financial analyst for advertising at Pivotal Research, told Reuters that Google's policies cause "a lot of confusion" even for those familiar with the industry.
"It doesn't help that Google keeps us guessing the relative size and trajectory of what are strategically important companies. It's still unclear exactly how this merger will play out, but PPC specialists and digital marketers will need to employee contact list pay close attention to employee contact list Google's further developments - even the smallest change will have a huge impact on your industry. 2) SCOTUS Settles Fourth Amendment Protected Cell Location Data (NY Times) In a landmark verdict with major implications for privacy and the wider tech industry, the U.S. Supreme Court has ruled that cellphone location data is protected under the Constitution's Fourth Amendment, which protects against "unreasonable searches and seizures".