You can also make targeted recommendations based on what other customers are buying. Therefore, if you know that a customer is likely to buy a pack of 100 Clipping Path Service golf tees for every dozen golf balls you buy, we recommend the former when adding the latter to your shopping cart. It is wise to do it.
Two classic ways to increase AOV are upsell and crosssell. And although they are usually mentioned in the same conversation, they are a separate approach.
Upsell : The practice of getting customers to buy more expensive or high-end products than they originally expected. As an example, you might want to encourage a customer to buy a $ 400 premium version of a watch instead of the $ 250 base model.
Cross-selling : A practice that forces customers to purchase complementary or related items. An example would be to have a customer buy cutlery in addition to a set of plates.
Upsells and crosssells usually occur independently of each other, but technically they can be applied together to increase AOV exponentially.