Google’s “Speed Update” on Mobile is Rolling Out
As of July 9, page speed has become a ranking factor for all Google searches conducted through mobile.
Previously, page speed was a ranking factor that only applied to desktop searches. Since more and more searches are being conducted on mobile, Google has finally given page speed its importance by considering this factor for search rankings.
However, it’s vital to note that the “Speed Update” will only affect the slowest pages and a small percentage of queries. Google also reaffirms that a slow page may still rank highly if it has “great, relevant content.”
The New “Mobile Speed Score” on Google Ads
With the “Speed Update” rollout came a complementary Photo Editing Services tool that evaluates a landing page’s loading speed, the new “Mobile Speed Score.”
This tool evaluates your pages on a 10-point scale, giving you a bird’s-eye view of your pages to help discern which pages may require attention. The score is based on a number of factors, including the relationship between page speed and potential conversation rate.
“Mobile Speed Score” can be found under the “Landing Pages” section on Google Ads.
Machine-Learning and Responsive Search Ads
Google has recently introduced responsive search ads, an ad format powered by Google’s machine-learning technology.
Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. – Google
Marketers will simply have to provide 15 headline variations and four descriptions, and Google will do the rest. Google will test different combinations of the two, learning which ad creative performs best for different search queries.