Anheuser-Busch aims to reach young adults who Coinbase User List tend to consume more streaming video on mobile devices than older viewers do. Sixty-one percent of Gen Z and millennials said they watched more videos on social media apps Coinbase User List since the beginning of the pandemic, while 52% said they’re using their smartphones to watch more videos on streaming apps and platforms, a survey by Snapchat and Omnicom found. Fifty-two percent of respondents said they’ll maintain that increased viewing after the pandemic.
According to the study. Anheuser-Busch Coinbase User List is among the makers of alcoholic beverages that have integrated their products in original programming to reach homebound viewers. Spirits brands including Diageo’s Smirnoff and Ketel Coinbase User List One vodkas have hosted virtual happy hours that included conversations with celebrities and demonstrations of how to make cocktails. Campari’s Wild Turkey bourbon in 2019 collaborated with digital media company Complex Networks on two social video series starring Oscar-winning actor Matthew McConaughey.
The beverage behemoth has changed up its marketing efforts this year, starting with its decision to not run ads for Budweiser during the Super Coinbase User List Bowl for the first time in 37 years, redirecting those media dollars to support COVID-19 vaccine awareness. Parent company AB InBev still had a strong presence for the big game, with spots for other brands like Michelob Ultra and Bud Light. During Dry January, a movement to abstain from alcohol after indulging during the holidays, the brand promoted its non-alcoholic Budweiser Zero with a sweepstakes and motivational email campaign. For St. Patrick’s Day,