Forum Posts

Md Delwar Hossain
Mar 31, 2022
In General Discussions
In the creative world, there are so many similar-sounding roles (Creative Director, Design Director, Creative Lead, Project Manager, Visual Designer, Production Designer….the list goes on) it can make your head spin. Of all the roles in the creative world, art direction is a particularly important one—but it also happens to be a role shrouded in mystery. Unless you’ve worked as an art director, you probably have no clue what, exactly, it is we do. (Do we direct films about art? Do special database we direct artists creating new things? What does art direction even mean?!) Let’s put this mystery to rest once and for all. I’m an art director here at 99designs, and I’m here to pull back the curtain and show you exactly what an art director does, how it differs from other creative roles, and how to become an art director yourself (if that’s what you’re in the market for). art director by OrangeCrush What does an art director do? — In a nutshell, an art director acts as a bridge special database between design talent and, depending on the situation, the executive team or the client. We take business objectives from non-designers and work with designers to come up with creative ways of executing them through art. It’s a mix of project resourcing, deadline management, design know-how, people management, and acting as a liaison between designers and business folk in order to manage expectations and provide clarity… it’s a diverse, fast-paced and exciting role. So, for example, let’s say our Director of Marketing needs a design deliverable created for a new initiative the company is launching next quarter. As art director, I’d sit down with the Marketer and get an idea of how they envision the piece. Then, I’d create a timeline of how and when things need to special database happen in order for us to hit our deadline, bring on the right designers and production artists for the role, and manage the project from start to finish.
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Md Delwar Hossain
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