Apr 07, 2022
In General Discussions
Welcome to the first in a series of blog posts exploring the issues surrounding artificial intelligence and machine learning in sales enablement. We all know there is too much hype around these topics. When I joined Seismic in 2016 to work on smart technology, it was important that we didn't get caught in the same hype cycle as everyone else. We are here for one purpose, and that is to solve big problems. Amazing technology is certainly part of that. But we're setting out to separate fact from fiction, giving you a way to determine if your sales enablement platform is smart and how those smart qualities relate to real-world values. A sales enablement platform is a very powerful tool that can do a lot of different things. In fact, one of the best aspects of a sales enablement platform is how many people within industry mailing list organization can benefit from its capabilities. However, not all platforms are created equal. Many solutions do basic functions that seem to improve a seller’s daily life, but in reality, they don’t do enough to give sellers the tools they need to be successful. What separates the best from the rest when it comes to sales enablement platforms? We like to think about it in terms of intelligence and wisdom. We also don't necessarily talk strictly about artificial intelligence or machine learning, although they do play a role in helping sales enablement platforms become smart. A smart sales enablement platform can do a lot of different things to help sellers be more successful. To truly determine if a platform is smart, you have to focus on its ability to solve the big problems plaguing your organization.