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sifat
Mar 07, 2022
In General Discussions
Google’s Annual Webspam Report for 2017 Google recently released statistics for their annual Webspam Report. This outlines how the huge search engine combats spam on the web that violates webmaster guidelines. According to Google, for many years less than 1 per cent of search results that users visited were considered spammy. The search engine giant further reports that they’ve managed to further reduce this number by half. In the past year, they’ve fought against website hacking. Hacked websites pose serious threats to users because they can take complete control of a website and a user’s information. Google also removed unnatural links, reducing spam links by almost half as well. Google’s Response to Organisation Accounts Feedback The new Google My Business agency dashboard has been taking some hearty feedback from its users. While they’re still working on addressing all the feedback, they’ve released a FAQ that may prove useful for those handling Organisation accounts and syncing locations in Google Ads. Here’s a quick overview of the Organisation Accounts FAQ: Q: Does the person granting access downshift to manager? A: Yes. Google recommends that agencies request Philippines Photo Editor manager access, or have the business owner add the agency account directly to their listing using the Location Group ID. This access level should provide an agency with all of the capabilities they need. Q: I heard the business dashboard on Google search disappears when I move my listings into an organization account. Is that true? A: No, the business dashboard continues to appear on Google with no changes for listings in organisation accounts. Q: Will AdWords be able to sync and retrieve locations from under an Organisation account? A: Yes. Google is actively working on a fix and will have a resolution over the next few weeks. Q: Requesting access to my client’s listings isn’t working! What can I do? A: An alternate way of accessing a client’s listing is to have the current listing owner add the Org Accounts Location Group ID to the listing as an owner or manager instead.
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sifat
Mar 07, 2022
In General Discussions
Google’s “Speed Update” on Mobile is Rolling Out As of July 9, page speed has become a ranking factor for all Google searches conducted through mobile. Previously, page speed was a ranking factor that only applied to desktop searches. Since more and more searches are being conducted on mobile, Google has finally given page speed its importance by considering this factor for search rankings. However, it’s vital to note that the “Speed Update” will only affect the slowest pages and a small percentage of queries. Google also reaffirms that a slow page may still rank highly if it has “great, relevant content.” The New “Mobile Speed Score” on Google Ads With the “Speed Update” rollout came a complementary Photo Editing Services tool that evaluates a landing page’s loading speed, the new “Mobile Speed Score.” This tool evaluates your pages on a 10-point scale, giving you a bird’s-eye view of your pages to help discern which pages may require attention. The score is based on a number of factors, including the relationship between page speed and potential conversation rate. “Mobile Speed Score” can be found under the “Landing Pages” section on Google Ads. Machine-Learning and Responsive Search Ads Google has recently introduced responsive search ads, an ad format powered by Google’s machine-learning technology. Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads. – Google Marketers will simply have to provide 15 headline variations and four descriptions, and Google will do the rest. Google will test different combinations of the two, learning which ad creative performs best for different search queries.
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