Jun 28, 2022
In General Discussions
Francis Bacon once said: "information is power". Surely this 16th century thinker Image Manipulation did not have online marketing in mind , but the fact is that today his words are still as true as ever. Big data can be the key that opens the door to Image Manipulation your target's pocket, or a bunch of useless data . How can you know if this strategy is being effective for your brand? Very simple: you just have to answer these 5 Image Manipulation questions. Online marketing: the 5 questions to know the effectiveness of your Big Data Online Marketing: Discover the effectiveness of your Big Data with Image Manipulation these questions 1) Has my data expired? In the world of online marketing , data expiration is an essential factor. You only have to take a look at these statistics to understand why: The average life of a Image Manipulation cookie is 30 days. More than 55 million people change telephone companies each year. 43% of customer records are out of date or invalid. Globally, up to 60% of data is wrong. It is clear that if you Image Manipulation want your big data to be effective, the first thing you need is to be sure that the data is correct. And in the world we live in, "correct" is synonymous with "fresh". 2) Do I understand what my Image Manipulation data provider is doing? Obtaining accurate data is not as easy as it might seem, as processing and modeling are essential. That is why it is important to have a provider that can Image Manipulation guarantee the correct extraction and analysis of the data. Unless you are an expert in big data analysis , you will need a professional to do the first filtering for you and can explain exactly what is Image Manipulation happening, with current data, trends and comparisons. Whether you decide to hire someone on staff or use an external provider, you need to have a reliable data analyst who is able to explain the process clearly to you. And it is that, as it happens in many areas of digital marketing, unfortunately big Image Manipulation data is not smoke free.